Engaging Headline: Arzum Welcomes Visitors at the Canton Fair!
Arzum has unveiled its new Espresso Series, which brings its 10 years of expertise in coffee machines from its OKKA line to the espresso world, and its new hair care series, Revolution, globally at the Canton Fair following their debut at IFA. Held from October 15-19, 2024, in Guangzhou, China, the 136th edition of the fair witnessed Arzum's stand transform into a hub of innovation with a display of numerous products.
As a key event in the import and export sector, the Canton Fair became the stage for Arzum to present its two new series, OKKA Espresso and Revolution, for the first time globally after IFA. With a focus on the OKKA product range, the stand showcased a variety of products, including choppers, toasters, haircare devices, among others, reflecting Arzum's strength in design, product diversity, innovation, and creativity. Alongside Arzum OKKA Turkish coffee machines, the OKKA Espresso Series provided both Turkish and espresso-based coffee offerings.
Moreover, Arzum's Chairman of the Board, Murat Kolbaşı, joined the fair’s special opening ceremony alongside General Manager Arif Emre Ünal, who is responsible for Technology, Product, and Supply Chain, and their team. Marking their 60th participation in the fair, Kolbaşı was also a jury member in the Canton Fair Design Awards.
Chairman T. Murat Kolbaşı stated, "Being at the fair with our Espresso Series, developed with our expertise in coffee machines on OKKA’s 10th anniversary, is quite exciting for us. We are also delighted to present our Revolution Series, which brings a fresh outlook in hair care, and other innovation-led products to industry professionals. Participating in such an important fair in China with dozens of products was an opportunity to showcase Arzum's product diversity, innovation, design, and solution-providing capacity on a global stage. We made the most of this chance by fostering good relationships with the numerous visitors to our stand. We shared the technology of our products, along with our passion for people and R&D, with key industry players. Having introduced our new series, OKKA Espresso, at IFA to the European market, we have now presented it at the Canton Fair to the Asian market and thus the entire world. With the impact of the participants we hosted at our stand, we have solidified our belief in achieving positive results with the OKKA Espresso Series, particularly in the Asian and global markets."